Brand Advertising
At Biola University, advertising is essential to shaping public perception and inspiring future students. While the term “advertising” can describe many kinds of promotional activity, brand advertising refers specifically to paid media designed to build long-term awareness, trust and affinity for the university.
Brand advertising reaches a broad audience — including the general public, Christian households, alumni, donors and the media — with messaging that highlights Biola’s identity, distinctives and mission.
UCM develops strategies that support and strengthen the enrollment funnel, while Enrollment Management focuses on the funnel itself — from inquiry to enrollment. Enrollment marketing creates tactical, performance-driven advertising campaigns that move prospective students through the admissions process.
For assistance with enrollment-focused advertising and marketing, contact amber.kakimoto@biola.edu.
Services
Biola’s brand advertising team and agency partners expertly execute brand marketing campaigns that generate awareness of Biola University on many paid media channels, including (but not limited to):
Connected TV
- 30-second video ads on the top 100 channels in streaming TV
YouTube
- 6-, 15- and 30-second video ads on streaming video
Digital Radio
- Audio and video ads on streaming radio (e.g. Spotify)
OOH
- Out of Home ads (e.g. billboards)
Terrestrial Radio
- Audio ads on traditional radio stations
Sample Work
Timelines
Expected timelines vary depending on the campaign’s scope, the media channels involved, availability of required assets and its position among university priorities.
Process
If you have questions or would like to explore brand advertising opportunities, please contact Brian Miller (brian.miller@biola.edu) and provide your overarching goals for the awareness campaign and the available budget.